Releases

The benjaCoin token pre-sale received a boost this month as Benja announced they have secured commitments from their entire roster of vendors to participate in their cryptotoken-based ad marketplace. The group of vendors, partners, and brands includes top-tier American brands Nike, Fanatics, Patagonia, and twenty-five others.

Partners will first purchase cryptocurrency before placing orders for benjaCoin, marking the first time that these vendors have been linked to cryptocurrency.

In a recent Medium post, Benja CEO Andrew J. Chapin was quoted as saying, “Our vendors only represent a small group of a specific segment, but we’re thrilled to bring these household names into cryptocurrency. We believe their willingness is reason to be optimistic about the future of our space, and hope others will find the same kind of success.”

The Benja merchandise ad network launched three years ago with a mission to change the deals space, first releasing a deals mobile app before expanding their offering into web-based advertising. The launch of benjaCoin is, per benjaCoin’s website, “to address major issues about ad pricing transparency and billing cycle lag times.” The benjaCoin white paper claims that ad pricing transparency leads to billions of dollars in fraud each year, and billing cycles often reach 120-150 days with traditional methods.

Benja also notes two strengths that aren’t often seen in token issuances: an existing seven-figure revenue, and strict governance.

The benjaCoin pre-sale, which launched August 1, 2017, seeks to raise 62,500 ETH and runs through the end of the month on the EtherDelta and Orderbook.io exchanges. Additional information is available at benjacoin.com.